What is Cost Per Click (aka CPC)Ĭost per click advertising (CPC) is a pricing model used in mobile user acquisition campaigns in which app advertisers pay each time a mobile user clicks on their in-app ad.

Let’s give a formal definition for what is Cost Per Click.

The Cost Per Click is a solid indicator of a competition level in your industry, knowing average rate for your vertical, you can adjust how much you’re paying for a click in your paid mobile user acquisition campaign. CPC rates vary by region and industry and fluctuates in sync with seasonal events, such as Xmas, Black Friday and so on.

Today, in the world of mobile advertising, the mobile CPC rate is about measuring a cost of the most basic interaction between a mobile ad and mobile user, it is the first step that allows mobile marketer to access efficiency of an ad campaign she or he runs. All major paid advertising platforms helped online marketers to drive traffic to their websites via ad campaigns based on CPC model. As a metric, Cost Per Click rate has a long history, back in early 2000 – before the mobile era began in 2007 – it was the metric for any online advertising campaign. In this article we’re taking a close look at CPC rates for 2021. The most basic and yet fundamental costs that define mobile advertising are Cost Per Mile (CPM rates) and Cost Per Click (CPC rates).

Google pay per click